1. Introduction
These Terms and Conditions govern the provision of creative services by 32CREATE(“we,” “our,” or “us”) to clients (“you,” “the client”). By engaging us, signing a proposal, or paying an invoice, you agree to be bound by these terms.
2. About Us
32CREATE is a creative agency based in Manchester, United Kingdom, providing strategy-led, performance-driven content for fashion brands. Services include strategy, content production, advertising creative, talent sourcing, and full-service retainers.
Contact: hello@32create.co.uk
3. Services
We provide creative services as agreed in writing for each project, including (but not limited to):
- Brand and content strategy
- Photography and videography
- UGC and short-form content
- Lifestyle imagery, e-commerce, and look books
- Paid advertising creative (static, video, UGC)
- Talent and creator partnerships
- Full-service monthly retainers
The exact scope, deliverables, and timeline for any engagement will be set out in a written proposal, brief, or statement of work (“SOW”) agreed between us.
4. Quotes & Proposals
Quotes and proposals are valid for 30 days from issue unless otherwise stated. Pricing is based on the scope provided at the time of quote and may be revised if the scope changes.
5. Booking & Payment
5.1 Project work
A 50% non-refundable deposit is required to confirm a booking. The remaining 50% is invoiced upon delivery of final assets, payable within 14 days unless otherwise agreed.
5.2 Monthly retainers
Retainers are invoiced monthly in advance. Payment is due within 7 days of invoice date.
5.3 Late payment
Invoices unpaid after 30 days are subject to interest at 8% above the Bank of England base rate per annum, in line with the Late Payment of Commercial Debts (Interest) Act 1998.
5.4 Currency & VAT
All prices are quoted in GBP unless agreed otherwise. VAT will be added where applicable.
6. Project Timelines
Timelines are estimates based on scope, talent availability, and your timely feedback. Delays caused by client-side approvals, content provision, or scope changes may extend the timeline and may incur additional costs.
7. Client Responsibilities
You agree to:
- Provide all necessary brand assets, products, and information needed to deliver the work
- Approve or feed back on deliverables within agreed timeframes (default: 5 working days)
- Ensure any product, talent, or third-party material you provide is owned or licensed by you
- Pay invoices in line with these terms
Delays in your responses may impact our ability to deliver on schedule.
8. Revisions
Each deliverable includes one round of revisions unless otherwise agreed. Additional rounds will be quoted separately. Major changes outside the agreed scope are treated as new work.
9. Intellectual Property
9.1 Final deliverables
On full payment, you receive a perpetual, worldwide, non-exclusive licence to use the final delivered assets for the agreed purposes (typically: organic social, paid ads, web, email, in-store).
9.2 Working files
Working files (raw footage, RAW images, project files) remain our property and are not provided as standard. They can be licensed separately on request.
9.3 Our portfolio rights
Unless otherwise agreed in writing, we retain the right to feature work produced for you on our website, social media, case studies, and showreels. If exclusivity or restrictions are required, this must be agreed in advance.
9.4 Third-party assets
Music, fonts, stock footage, and similar third-party assets are licensed to the client only for the use stated in the brief. Re-use beyond that scope is the client’s responsibility.
10. Talent & Models
Where talent or models are used in deliverables, usage rights are limited to those agreed with the talent at the time of booking. Extended usage (e.g. paid ads, additional territories, time extensions) may require additional fees paid to the talent. We will quote these clearly upfront.
11. Confidentiality
Both parties agree to keep confidential any non-public information shared during our engagement, including business plans, pricing, product launches, and creative concepts. This obligation continues after our working relationship ends.
12. Cancellation
12.1 By the client
- Cancellation more than 14 days before a shoot: 50% deposit retained
- Cancellation within 14 days of a shoot: 100% of fees due to cover scheduled talent, crew, and locations
- Retainer cancellation: 30 days’ written notice required
12.2 By us
We reserve the right to cancel a project where the client breaches these terms, fails to pay, or behaves in a manner that prevents reasonable delivery. In such cases, deposits are non-refundable.
13. Liability
13.1 Our liability
Our total liability for any claim arising from our services is limited to the fees paid by you for the specific project in question, except where liability cannot be limited by law (e.g. death, personal injury, or fraud).
13.2 Indirect losses
We are not liable for indirect, consequential, or commercial losses (e.g. lost revenue, lost profits, lost opportunities).
13.3 Client indemnity
You indemnify us against any claim arising from content, products, or assets you supplied that infringe third-party rights or breach applicable law.
14. Force Majeure
Neither party is liable for failure to perform due to events beyond reasonable control, including illness, natural disasters, government action, or technical failures. Both parties agree to communicate promptly and reschedule in good faith.
15. Disputes
If a dispute arises, both parties agree to attempt to resolve it in good faith through direct communication first. If unresolved within 30 days, either party may escalate to mediation before pursuing legal action.
16. Governing Law & Jurisdiction
These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
17. Entire Agreement
These Terms, together with any signed proposal or SOW, constitute the entire agreement between us. They supersede any prior verbal or written discussions. No variation is valid unless agreed in writing.
18. Changes to These Terms
We may update these Terms from time to time. The “Last updated” date at the top reflects the most recent revision. Continued engagement with us after changes are posted constitutes acceptance.
19. Contact
For any questions about these Terms:
Email: hello@32create.co.uk
Instagram: @32create
Location: Manchester, United Kingdom
These Terms & Conditions are effective as of 3 May 2026.